Marketing (Answers Synergy tests)

Marketing (Answers Synergy tests) ready answers 30 questions score 93 points

Based on the results of the “product - market” matrix, the result is a choice
areas for development
assortment for development
priorities and strategies of actions at the intersection of "product - market"

New product development technology includes ...
search for new ideas
economic analysis
calculation of logistics costs
product concept development

The criteria for segmentation of legal entities include ...
criteria for the socio-economic development of regions
objective characteristics of consumer enterprises
demographic criteria

The Product Improvement marketing concept is that the main effort is focused on ...
improving the efficiency of the distribution system
constant improvement of goods
sales and customer promotion
identifying the needs and requirements of target markets and ensuring desired satisfaction

The functional specialist´s strategy is ...
strategy., assuming a large assortment of goods in various markets, not related
strategy of a specialist striving for a high market share in a well-defined niche
a strategy that focuses on one function, but serves a wide range of clients

The positioning formula includes ...
product category
functional purpose
target consumer group
competitive advantages

In a media plan, companies usually describe ...
activities to promote
timetable
target audience
budget

... can be classified as out-of-office research
Articles on the Internet
Experiment
Observations

Strategic planning requires ... type of analysis
logistic
interior
external

It is not true that you can include in the positioning formula ...
functional purpose
target consumer group
competitive advantages

It is not true that the types of marketing research include ...
causal
descriptive
probing
financial

It is not true that the key parameters of the effectiveness of marketing communications include ...
clearly set goals (knowing your audience and their expected responses)
planning of communication channels and message efficiency
advance offer of discounts

The strategies on the matrix of I. Ansoff include ...
product development
diversification
aggressive growth

Among the main functions of marketing in the company are ...
financial
analytical
production (assortment development)
sales (sales support)
personnel Management

The primary sources of information include ...
interview
observation
focus groups
statistics

Secondary sources of information include ...
interview
press
the Internet
statistics
experiment

Marketing research work begins ...
with research plan development
from collecting information
with problem definition and research objectives

Concentration strategy is ...
strategy., assuming a large assortment of goods in various markets, not related
strategy of a specialist striving for a high market share in a well-defined niche
a strategy that focuses on one function, but serves a wide range of clients

The role of marketing communications is in ...
motivation to take action, i.e. shopping
calculation of profit
unique selling proposition (advantage) over analogues, benefit for the client

The positioning strategy "proposing a solution to a problem" is a strategy that ...
which is based on a certain image, lifestyle of consumers
according to which the buyer purchases a product not for the purpose of consumption, but for the purpose of solving a certain problem
which focuses on the distinctive properties of a branded product

... can be classified as desk research
Secondary inside information
Secondary external information
Observations

The "concentration" strategy (according to M. Porter) is ...
uniqueness in the mass market
lowest cost on the mass market
work in a niche